Privacy Policy | BlueRidge Company

Privacy Policy

BlueRidge Company — www.blueridgecompany.com — (866) 361-4782
Effective Date: February 17, 2026  |  Last Updated: February 17, 2026

Table of Contents

1. Introduction

BlueRidge Company ("BlueRidge," "we," "us," or "our") is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website at www.blueridgecompany.com (the "Site"), purchase products through our ecommerce store, request a custom radiant heating system design or quote, or communicate with us in any other way.

Please read this policy carefully. By accessing or using our Site, placing an order, submitting a project quote request, or opting into our communications programs, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our Site and services.

2. Information We Collect

We collect information in the following ways:

a. Information You Provide Directly

  • Account Registration: Name, email address, phone number, and password when you create an account.
  • Orders & Purchases: Billing address, shipping address, payment method details, and order specifics when you purchase products through our store.
  • Custom Order & Quote Requests: Project details, building type, square footage, heating zone requirements, property address, and contact information when you submit a quote or work with our design team to configure a custom radiant heating system.
  • Contact Forms & Communications: Messages, questions, or feedback submitted via our contact forms, email, or by phone.
  • SMS / Text Messaging: Your mobile phone number and messaging consent preferences when you opt in to receive text communications from us.

b. Information Collected Automatically

When you visit our Site, we and our service providers may automatically collect:

  • Log Data: IP address, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, and date/time of your visit.
  • Device Information: Hardware model, unique device identifiers, and mobile network information.
  • Cookies & Tracking Technologies: We use cookies, pixel tags, and similar technologies to understand how visitors use our Site, remember your preferences, and deliver relevant content. See Section 5 for more detail.
  • Analytics Data: Aggregated traffic and usage statistics gathered via tools such as Google Analytics.

c. Information from Third Parties

We may receive information about you from third-party sources such as payment processors, shipping carriers, and advertising partners, which we may combine with information we have already collected about you.

3. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders, including payment processing and shipment tracking.
  • Design and build custom radiant heating systems tailored to your project specifications.
  • Communicate with you about your orders, quotes, account, and customer service inquiries.
  • Send you promotional emails, newsletters, and product updates — only where you have provided consent or where permitted by applicable law. You may opt out at any time.
  • Send you SMS/text messages for order updates, promotions, or service alerts — only where you have expressly opted in. Standard message and data rates apply. Reply STOP to unsubscribe at any time.
  • Improve our Site, product offerings, and customer experience through analytics and feedback.
  • Prevent fraud, protect against security threats, and ensure the integrity of our systems.
  • Comply with applicable laws, regulations, and legal obligations.

4. Sharing & Disclosure of Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information only in the following limited circumstances:

  • Service Providers: We share information with trusted vendors who assist us in operating our Site and delivering services — including payment processors, shipping carriers, email service providers, and analytics platforms. These parties are contractually obligated to protect your information and may only use it to perform services on our behalf.
  • Business Transfers: If BlueRidge Company is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our Site if such a transfer occurs.
  • Legal Compliance: We may disclose your information when required by law, court order, or government authority, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
  • With Your Consent: We may share your information for any other purpose with your explicit consent.

5. Cookies & Tracking Technologies

Our Site uses cookies — small text files stored on your device — as well as similar tracking technologies such as pixel tags and web beacons. We use these technologies to:

  • Keep you logged in to your account.
  • Remember your cart contents and preferences.
  • Understand how visitors navigate and use our Site (analytics).
  • Deliver relevant advertising and measure ad performance.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain features on our Site, such as the shopping cart. Most browsers also allow you to delete cookies that have already been placed on your device.

6. SMS / Text Messaging Program

If you opt in to receive SMS text messages from BlueRidge Company, the following terms apply:

  • Types of messages: Order confirmations and shipping updates, promotional offers, and service or account-related alerts.
  • Message frequency: Message frequency varies based on your activity and preferences.
  • Rates: Standard message and data rates may apply depending on your mobile carrier and plan.
  • Opt-out: Reply STOP at any time to unsubscribe from all SMS communications. You will receive a one-time confirmation message.
  • Help: Reply HELP for assistance, or contact us at (866) 361-4782 or [email protected].
  • Carriers: We are not responsible for any delays in message delivery caused by your mobile carrier. Carriers are not liable for delayed or undelivered messages.

We will never sell or share your mobile phone number with third parties for their own marketing purposes.

7. Payment Security

All transactions on our Site are protected using industry-standard Secure Socket Layer (SSL) encryption. When you place an order, your payment information is encrypted before it is transmitted. We do not store complete credit card numbers on our servers. Payment processing is handled by our trusted payment processor(s), who maintain their own security standards and are PCI-DSS compliant.

You can verify that a page is secure by looking for the padlock icon in your browser's address bar and confirming that the URL begins with "https://".

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.

9. Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal information, including:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that we correct any inaccurate or incomplete information.
  • Deletion: Request that we delete your personal information, subject to certain legal exceptions.
  • Opt-Out of Marketing: Unsubscribe from promotional emails by clicking the unsubscribe link in any email, or contacting us directly. Reply STOP to opt out of SMS messages.
  • Data Portability: In certain circumstances, request a copy of your data in a portable format.

To exercise any of these rights, please contact us at [email protected] or by calling (866) 361-4782. We will respond to your request within a reasonable timeframe.

10. Children's Privacy

Our Site and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.

Our Site may contain links to third-party websites, including manufacturer product pages and partner resources. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or by a prominent notice on our Site. Your continued use of our Site after any changes constitutes your acceptance of the updated policy.

The information provided on our website has been carefully reviewed and is believed to be accurate; however, BlueRidge Company accepts no responsibility for any inaccuracies. While we make every effort to provide truthful and current information, we make no warranty as to the accuracy or completeness of the content on our Site or in our product documentation. It is always the customer's responsibility to verify all information.

BlueRidge Company reserves the right to make changes to product information, availability, and pricing without advance notice.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

BlueRidge Company
17420 Vashon Hwy SW
PO Box 2104
Vashon, WA 98070 Toll Free: (866) 361-4782
Email: [email protected]